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Association for the Advancement of Relationship Marketing (AARM)
Address : Asia Pacific Representative Office LGC Hannam University
City : Daejeon
Country : South Korea
Phone : 82 42 629 8507
Fax : 82 10 3063 5369
Website : http://www.aarm.org
Contact Person : The Secretary
Association Information
Association Activity : AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas.

Originated in 1996, The Association for the Advancement of Relationship Marketing/Relationship Management. AARM for short. AARM taps into over 5,000 individuals in the Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management?

Over the years, the term CRM has become synonymous with Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers or clients and the ensuing relationships, is crucial to success in virtually any company today. Itís been proven time and time again. AARM gives people everywhere the opportunity to network, gain knowledge into Best Practices in relationship marketing and to be recognized via the unique P.CRM certification program for their experience and practice of all things CRM.AARM is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CRM and its component parts.

We provide a worldwide forum for the development, understanding and communication of the principles and disciplines of CRM. Senior representatives from organizations in a wide array of product and service industries provide a unique forum for individuals wishing to understand and apply key strategic and tactical dimensions of CRM. Whether you're an SME or multinational enterprise, you stand to benefit from your association with peers and like-minded professionals and business owners.

Our international business community deals in CRMís relevant methodologies, processes, technologies and Best Practice tactical components. Fields such as Direct Marketing - incorporating the latest executions of variable data printing and personalization, Contact Centers, Relationship Marketing, Interactive Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology, and Business Process Management are a few examples.

We conduct Executive Intelligence Briefings, Workshops, Seminars and Conferences as well as OnLine on demand sessions on a frequent basis featuring prominent authors and experts in the various CRM related topics.

We created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM.AARM is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CRM and its component parts.

We provide a worldwide forum for the development, understanding and communication of the principles and disciplines of CRM. Senior representatives from organizations in a wide array of product and service industries provide a unique forum for individuals wishing to understand and apply key strategic and tactical dimensions of CRM.
 
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